The 2011 Jobvite survey in the United States is a reminder of how pervasive social media platforms and applications have become with a survey of 800 companies showing that 80.2% of the survey sample had used social media or similar networks to recruit staff. It was also found in the survey that 58% of the survey sample had successfully hired from social networks with 36.4% reporting they had no success. Perhaps the most revealing statistic from the survey data was highlighted recently (Feb 2012) by the Australian Institute of Company Directors (AICD) citing the figure that 45% of managers checked social media accounts before offering a job to an applicant and 35% had found something that stopped them making an offer. This is a salient lesson for all those with a web presence particularly in Web 2.0 applications to be careful about what information about them is publicly visible to other people.
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