Monday, 6 May 2013

How the public perceive professions in Australia - nurses at the top and car salesmen at the bottom

The issue of reputation, trust and ethics and the public's perception of various professions is always a  survey exercise which provides few surprises and, in practice, reinforces opinions commonly reflected in social situations. In this sense people actually do state what they think with little camouflage or sugar coating. Roy Morgan have released the latest survey results of the public's perception of the honesty and ethical standards of various professions - the survey has been an annual exercise since 1979. Car salesmen remain at the bottom of the survey, a position which has not changed once over the 30 years since the survey commenced. Nurses remain in the no 1 position which has remained unchanged since that profession was first added to the list, 19 years ago.

Respondents were asked: “As I say different occupations, could you please say — from what you know or have heard - which rating best describes how you, yourself, would rate or score people in various occupations for honesty and ethical standards (Very High, High, Average, Low, Very Low)?”

Roy Morgan Image of Professions Survey 2013
1
Nurses
2
Doctors
3
Pharmacists
4
Engineers
5
Teachers
6
Dentists
7
High Court Judges
8
Supreme Court Judges
9
Police
10
Univerity Lecturers
11
Accountants
12
Ministers of Religion
13
Bank Managers
14
Lawyers
15
Public Servants
16
Public opinion pollsters
17
Directors of Public Companies
18
Financial Planners
19
Business Executives
20
Newspaper journalists
21
TV reporters
22
Talk-back radio announcers
23
Stock brokers
24
Union leaders
25
Federal Members of Parliament
26
Insurance brokers
27
State Members of Parliament
28
Real Estate Agents
29
Advertising people
30
Car salesmen

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