Artificial intelligence Part 4: specific industry impacts - graphic arts and visual design

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Graphic arts and visual design are another industry that is heavily exposed to AI particularly with impacts such as hierarchical pyramid compression. Tasks and projects that once needed a team of junior artists can now be completed by a single art director using AI tools. AI image systems can now produce concept art, advertising visuals, books covers, storyboards and marketing graphics. Specific industry segments affected are discussed as follows -

Commercial illustration and stock art

• Stock photography and illustration is already heavily impacted. Companies such as Shutterstock, Getty Images and Adobe all now offer AI image generation. The market for generic commercial illustration has largely collapsed for independent artists.
• Illustrators who designed books covers, editorial art and advertising assets, mainly mid-tier commercial work, now face severe income compression. This blog uses AI generated images having once held accounts with commercial image suppliers such as Shutterstock.

Advertising and brand design

• Mood boards, concept art and campaign mockups are increasingly AI-generated at the brief stage.
• The jobs of junior designers whose purpose is to execute pixel-perfect images under senior creative direction are now heavily at risk as these tasks are automatable.

UI/UX design

•  AI tools: Such as Figma AI can automate layout generation, component creation and user flow suggestions. Junior UI designers who develop wirseframes face significant automation pressure.
• UX research such as interviews, synthesis and insight generation remain more protected however even parts of these processes such as synthesis and pattern recognition can be managed through AI.

The multi-part series covering AI, published in this blog, has been researched and compiled using Claude ai (Anthropic), ChatGPT (OpenAI), and Grok (Xai).