Ed Helms (The Hangover, The Office) is Tim Lippe, an insurance salesman sent to replace a colleague (who died in somewhat scandalous circumstances) at an annual insurance industry conference in Cedar Rapids - metropolis of the Midwest. Tim's colour is brown - he wears it, he works for BrownStar Insurance and he has never left his hometown of Brown River, Wisconsin. His teetotaller view of the world gets turned upside down as he is challenged by the debauched shenanigans of his roommate Dean Zielger (John C Reilly in animated form) and Ronald Wilkes (The Wire's Isiah Whitlock Jr) and the attentions of Joan (Anne Heche) all of whom are conference veterans. To make matters worse, he is tasked by his boss with trying to retain his company's coveted two diamond industry award for another year but in the process discovers its only a question of greasing the right hands with some incentive to ensure the award comes his way. An amusing Saturday afternoon matinee film which provides the laughs but doesn't need many neurons to follow.
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